VA - This Is Urban House

Defected has reacted to the development with the launch of new compilation
series entitled Urban House, a collection of cuts currently enjoying acceptance
within the urban music world. Head of A&R Simon Dunbar believes the R&B scene
has become static in recent years and the increasing popularity of house music
is a reaction to this. "The R&B tempo has been so static for so long, people
started looking for something new," he says. "A lot of the records we put out
are quite soulful, while still being uptempo, so they naturally started to gain
play in these areas." The album which is released on January 22, features 80%
Defected repertoire.

Dunbar says the crossover trend was drawn to his attention six weeks ago when a
request for eight tracks on the Defective roster was received from leading urban
compoilation series TwiceasNice. " I was perplexed as to why, " he says. "So we
did a bit of investigating and other people seemed to affirm the trend."

Due to the broader nature of the compilation's target audience, Defected has
tweaked its marketing, and as a result, a heavy campaign will take across pirate
stations where the Fish Go Deep track has proved most popular.

"Traditionally with our compilations it's straight-up house clubbers that we
appeal to," says marketing manager Kieran Mansfield. "What we've noticed with
Fish Go Deep is it has been selling in stores that would never tradionally buy
house records, so we're targeting those areas."

Outdoors, the label is targeting underground stations, street and national rail
stations.

While the album will be issued in standard format at both traditional retail and
online competitions allowing full-album streams. The label is also looking to
the highlight the compilation through media coverage of the Fish Go Deep single,
and a behind-the-scenes video shoot which MTC will air later this month. The
Cure & The Cause by Fish Go Deep is released on November 27.